Chinese tourism to Thailand lags despite lifted journey restrictions

The variety of Chinese vacationers visiting Thailand continues to fall behind predictions, regardless of China lifting journey restrictions over eight months ago. By September 10, a complete of two.28 million Chinese arrivals had been recorded for the year, with estimates for the end of the yr standing between 4 and 4.four million. This falls wanting the preliminary target of 5 million set earlier in the yr, signifying a decline in Chinese tourism.
The decline in Chinese tourism to Thailand, which fell by 99% in 2021 from roughly 10 million in 2019 because of China’s borders being sealed, is believed to be as a result of a number of factors. Safety issues, the sluggish Chinese economic system, and home tourism promotions from the Chinese government have all performed a part.
Notably, security concerns have been highlighted as a key concern by each tour operators and the Tourism Authority of Thailand (TAT), with the Thai Cabinet recently approving a visa exemption for Chinese nationals for five months in an attempt to boost tourism numbers. However, tourism analysts still predict a hesitant Chinese tourism market.
In terms of the history of Chinese tourism in Thailand, a major boom in Chinese guests was seen following the discharge of the Chinese comedy movie Lost in Thailand in 2012. The film saw Chinese arrivals nearly tripled from 1.7 million in 2011 to four.6 million in 2013, with many guests choosing Thailand as their first overseas vacation spot.
However, in recent occasions, adverse portrayals of Southeast Asia in Chinese films, such as the thriller ‘No More Bets’, and safety issues circulated on social media have led to a lower in Chinese tourism to Thailand. The Association of Thai Travel Agents (ATTA) has known as for an official assertion from the government to assure vacationers about safety, alongside the visa exemption.
Despite these challenges, the TAT continues to promote Thailand to the Chinese utilizing three themes: Convenience & security, worthwhile, and expertise. The TAT can also be focusing on high quality vacationers who spend on common fifty one,415 baht per individual per trip. With the visa exemption, income from the Chinese tourism market is estimated at 258 billion baht this year from an estimated four to 4.four million tourists, reported Bangkok Post.
As part of the efforts to enhance security and combat illegal companies, Thailand plans to signal a memorandum of understanding with the Cultural Ministry of China and the Tourism Authority in China.
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