Greggs, the popular UK bakery chain, is planning to expand its presence in Cornwall and the South West of England, potentially competing with conventional Cornish pasty makers. Roisin Currie, the company’s boss, revealed that Greggs goals to open one hundred fifty new shops throughout the nation this yr, with a specific concentrate on Cornwall and the South West. Today, the company is opening its fourth retailer in Cornwall, positioned in a business park in Saltash.
Despite being recognized for its sausage rolls and steak bakes since its founding in Tyneside in 1939, Greggs will face stiff competition in the grab-and-go market in Cornwall, where the Cornish pasty has been an area favourite for centuries. Currie stated, “The opening technique is going to plan and the model new location in Cornwall is a key a part of that. Obviously, we’re a model that started from the North and the natural development of the enterprise from there means there are some components of the nation, corresponding to in Cornwall and the South West, the place we see more scope to open websites.”
Currently, Greggs operates round 2,300 shops all through the UK and goals to increase to over three,000 as part of its long-term growth strategy. Backdoor in the company’s growth plan are targeted at vacationers and motorists, with openings deliberate at forecourts and service stations..