Your next Samsung smartphone will definitely include a hefty price ticket, despite presumably much less premium supplies. But you can feel good about it as a end result of, who is conscious of, you could be saving the whales.
In a Sunday press release on their web site, Samsung introduced it has created a new materials “made with repurposed ocean-bound discarded fishing nets,” which it plans to make use of in all future cell devices, starting with its newest lineup of Galaxy S smartphones to be announced at their Unpacked occasion on February 9.
So you probably can expect lower costs, right?
Probably not. The upcoming Galaxy S series lineup of smartphones are rumoured to cost at least as much as final year’s fashions, possibly extra. At launch, the 2021 lineup began at B27,900 for the S21 5G base model, B33,900 for the S21+ 5G midrange mannequin and B39,900 for the flagship S21 Ultra 5G, according to Android Authority. Recently, those costs have been reduced slightly as Samsung prepares to debut the 2022 lineup.
The company’s fishing for good PR is consistent with its “Galaxy for the Planet” sustainability platform, which outlines 4 near-term objectives to realize by 2025, including incorporating recycled materials in all new cellular products, eliminating all plastics in mobile packaging, achieving zero waste to landfill, and decreasing standby energy consumption of all smartphone chargers to beneath 0.005W.
“These units will mirror our ongoing effort to eliminate single-use plastics and expand the usage of different eco-conscious materials, similar to recycled post-consumer materials (PCM) and recycled paper,” the corporate wrote. “With this transformation, the means ahead for Galaxy technology will deliver main product design and ship better environmental impact.”
Last 12 months Samsung removed the wall chargers from its telephone boxes, following an industry-wide trend began by Apple, claiming to reduce electronic and packaging waste. (Never mind you’ll have to buy a wall charger in a separate field with extra packaging when you need a new one.) Now they’re constructing premium gadgets out of discarded fishing nets. This begs customers to ask the question: What’s next? But first, what is ocean-bound plastic and why is Samsung utilizing it?
What is ocean-bound plastic, anyway?
To perceive Samsung’s eco-conscious marketing jargon, you have to know what “ocean-bound plastic” is and how sustainability efforts from massive firms like Samsung are literally impacting the bigger picture of plastic pollution in the ocean.
According to Samsung, “Ocean-bound plastic is abandoned plastic waste of all sizes (micro-plastics, mezzo-plastics and macro-plastics) which are positioned inside 50km of shores in communities or areas where waste management is inexistent or very inefficient.”
This contains an annual accumulation of almost 650 thousand tonnes of discarded fishing nets lurking within the world’s oceans, based on the 2009 report by the United Nations Environment Programme that Samsung cited.
“But complicated problems require advanced solutions, which is why we can’t settle for ‘ocean-bound,’” writes Rob Ianelli on SustainableBrands.com. “Diverting ocean-bound plastics is a worthy trigger, however it only scratches the floor of the broader problem of mismanaged waste. Plastics classified as ocean-bound don’t represent sufficient of the entire plastic waste volume to drive significant systemic change. They supply a catalyzing message, but depart far too much plastic out of the equation.”
So how will it work?
Notably, Samsung yet to offer knowledge and details about its plan. How precisely will Samsung collect and repurpose outdated fishing nets? How many tonnes of this harmful material have they already scooped up from the seas? How many kilometres of coral reefs have been rescued? How many whales have been saved? Answers to practical questions like these are left to the consumer’s imagination, as the company would have you ever consider it’s drudging the ocean floor of deadly “ghost nets” and freeing bound whales.
But even when it’s actually one other free advertising gimmick that you’ll pay your top-dollar for, the oceans will certainly benefit from Samsung’s initiative and your generosity. Either means, you probably can count on extra particulars to emerge about their discarded fishing web repurposing programme at the upcoming Unpacked event in a couple of days’ time.
The newest “leak” in regards to the forthcoming smartphone lineup provides yet another layer to why the corporate claims they would be the most “noteworthy” but. With the cat all however out of the bag, Samsung is predicted to launch a new flagship cellphone that may mix the Galaxy S and Galaxy Note series phones into one ultimate gadget — and probably save the seas while doing so. Just don’t hold Double under water in undue expectation..