After almost How-to of, will Thailand get to look at World Cup for free or not was resolved just within the nick of time for the first recreation however now a brand new row has erupted over the unfair allocation of showing the video games.
The Association of Digital Television Broadcasting (ADTEB) slammed the Sports Authority of Thailand’s (SAT) allocation of World Cup 2022 matches for being unfair and officially protested to the National Broadcasting and Telecommunications Commission (NBTC).
The SAT’s choice to award True Corporation the best to select up to 32 World Cup matches it needs to air ahead of different broadcasters was criticised as “completely unfair” by the ADTEB.
True Corporation was one of many major sponsors who answered calls to assist the government bridge the shortfall to buy the broadcasting rights for the World Cup.
Government departments managed to come up with about 1 billion baht but it was nonetheless some 400 million baht in need of FIFA’s asking price.
The SAT was forced to search out sponsors to plug the hole with simply three days left earlier than the matches kicked off on Sunday.
True Corporation, Thai Beverage, and PTT, all answered the SAT’s name and chipped in the necessary funds so Thailand’s footie fans might watch the World Cup for free.
The SAT governor, Kongsak Yodmanee, yesterday stated the agency’s decision to award True Corporation first pick of the matches was truthful and dismissed ADTEB’s criticisms.
True Corporation was allowed to choose first as it had contributed 300 million baht to assist the SAT buy the rights, more than half of the money offered by different private sponsors put together.
“The main sponsor deserves priority.”
Kongsak also added that that the rights to the opposite 32 matches had been awarded to 17 TV channels in a draw..